My Resume
INTEGRATED MARKETING · COmmunications STRATEGY· PLANNING
Executive with 18 years of experience leading marketing strategy, strategic planning, managing & mentoring teams
MAJORITY, ATLANTA, GA 2/21– Present
Founding Partner, CSO
• Leading strategic planning discipline for the agency.
HUGE, ATLANTA, GA 1/18– Present
Group Director, Planning
• Leading strategic planning discipline for the Southeast region
• Responsible for infusing consumer insights, media, data, comms and measurement best practices into overall strategy for campaign development. Including digital, traditional, and social; as well as retail, products, and marketing experiences
• Serving as primary liaison for interagency teams to bridge communications between creative ideation and budget or physical realities for in-market activations
• Developing and ensuring the implementation of marketing communications plans for clients and new business initiatives
• Rolling out templates and processes to ensure consistency of strategy across multiple brands and teams
BBDO, ATLANTA, GA 1/16– 1/18
Director, Communications Planning
• Oversaw communications planning discipline in the Atlanta office within the strategic planning team
• Responsible for mining consumer and business insights to create comms frameworks, measurement plans, and activation schedules for integrated campaigns
• Implemented briefing techniques to improve innovation of tactics in traditional, digital, experiential and social executions
• Integral part of brand strategy development. Working alongside traditional brand planners and account teams
• Interpreted data and reporting to extract insights on audiences, trends, and campaign performance to inform creative and media strategy
30AD MARKETING, ATLANTA, GA 9/11– 1/18
Owner/ Consultant
• Consulted with agency and direct brand clients: 360i, Combe, 3Atlanta, 22Squared, Mindshare, Tailfin, Swarm
• Provided clients with full service digital media planning solutions from strategy development, plan presentation, negotiations, execution, and reporting
• Integrated media strategy for successful new business pitches. Working alongside account, tech, and new business
• Assist in building and training digital media practices : Paid Search , Ad operations, Billing, Trafficking, Planning, Negotiating, Reporting, and Campaign Management
MOXIE, ATLANTA, GA 1/07 – 6/11
Media Director
• Oversight responsibility for planning, negotiating and implementing digital marketing campaigns for the agencies largest clients: L’Oréal and Verizon Wireless
• Managed budgets averaging more than $180 million in media spend annually
• Led negotiation of annual up front agreements with publishers and networks across multiple clients
• Cultivated strong relationships with clients as a trusted source to develop solutions for their business needs
• Developed content pieces for the agency to maintain thought leadership in the industry and our clients business
• Organize staffing plans and direct recruitment, selection, assignment, training, and career growth of a team of 15
• Oversee internal departmental processes, coordinating activities with multiple agency departments
• Developed process to assess career paths of more than 40 employees and implemented in 3 offices countrywide
• Collaborated with traditional agencies to negotiate and implement custom 360 media integrations
• Active on mobile committee that developed the company wide POV and repository on mobile trends and strategies
RESPONSE MEDIA, INC., ATLANTA, GA 6/06 – 1/07
Senior Interactive Media Planner/Buyer
• Led digital strategy, planning, and buying for top clients: Casio, P&G: (Tide, Luvs, Febreze, Tampax, Always)
• Collaboration with new business development to create pitch presentations and recommendations
• Spearheaded initiative to integrate paid search into Agency and created process for pitching, on boarding and managing digital campaigns and training assistants
360i, ATLANTA, GA 5/05 – 6/06
Senior Media Manager
• Digital strategy and planning for top clients: Alamo, Cox Media, Scripps Networks
• Managed budgets in excess of $5 million in digital display and paid search campaigns
• Trained and supervised media associates
• Used technology platforms for reporting, optimization, and bid management
CHOICEPOINT, ATLANTA, GA 8/04 – 5/05
Marketing Specialist
• Managed more than $1 million in paid online search engine marketing campaigns
• Served as site representative to advertisers placing online media buys within company websites
• Managed online search engine optimization initiatives and served as company contact to media agency
EDUCATION:
EMERSON COLLEGE, BOSTON, MA
Master of Arts Degree
Major: Integrated Marketing Communications
Relevant Courses: • Marketing and Communications • Advertising and Branding • Public Relations and Writing
TENNESSEE STATE UNIVERSITY, NASHVILLE, TN
Bachelor of Arts Degree
Major: Speech Communication and Theater (Emphasis on Mass Communication)
Summa Cum Laude • Honors Program Graduate
Relevant Courses: • Marketing and Communications • Advertising and Branding • Public Relations and Writing